The Importance of SEO in Digital Marketing


Emma Hayes

There I was in a hot yoga studio with plenty of bright natural light and bending myself into pretzel like positions for the very first time.



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SEO is one of the most important components of any digital marketing campaign. Its purpose is to increase the amount of traffic to a website, which in turn increases conversions.

Compared to other forms of online advertising, SEO gives your business a fairly good ROI (Return on Investment). This is because if the right keywords are targeted and if the content on the site is optimized correctly, it will be displayed on the first page of search engine result pages, which is where most users look when they’re searching for products or services.

A properly-optimized website also gives your brand credibility, which can help you build trust with potential customers. It also means that they can turn to you for answers and suggestions when they have a question, which can increase the number of sales you make.

There are four main pillars to an SEO strategy: On-page, content, technical SEO, and website optimization. By understanding the importance of each pillar, you can improve your SEO and achieve better results for your online campaigns.

On-page: The largest of all SEO marketing activities, on-page SEO involves optimizing your website’s content, including text, images, and videos, to ensure that it speaks directly to your audience and search engines. This includes creating wellwritten, engaging, and relevant content that uses the keywords and phrases your target audience is using when they’re looking for your products or services. Read more

Tech SEO: Another pillar of an SEO strategy, tech SEO is all about ensuring that your website is functional and user-friendly across desktop, mobile, and tablet. This means that it loads quickly and is responsive to the way people access it on different devices.

The speed at which a site loads also affects its bounce rate, which is how often visitors leave your page after only viewing a single page. A high bounce rate can hurt your business because it decreases the time that you’re able to convert visitors into customers.

A properly-optimized and well-designed website will load fast and is easy to navigate, which can reduce your bounce rate. This can lead to increased conversions and lower your costs per click.

Unlike paid ads, SEO traffic doesn’t expire, meaning that you can keep the same traffic for as long as you have a SEO strategy in place. This is important for small businesses that may not be able to afford to spend a lot of money on paid ads or PPC campaigns.

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Emma Hayes

There I was in a hot yoga studio with plenty of bright natural light and bending myself into pretzel like positions for the very first time.